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Who We Are

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Jeff Gould


Labor of Love’s founder, Jeff Gould CIP/LCDC-I/BHCC is a seasoned interventionist within the field of behavioral health with hundreds of successful interventions to his credit. Jeff utilizes a Storti model style approach with a unique and accommodating style of communication- meeting the family where they are at in their time of need.

Jeff grew up in Tucson Arizona where he suffered a crippling and life altering head injury at the age of 13. Turning to substance abuse for relief, Jeff would descend ultimately into homelessness and despair which he has thoughtfully outlined in his memoir ‘A Life Concussed’. Having found recovery at the age of thirty, Jeff would go on to work in grant-driven facilities, serving the most marginalized of persons seeking mental health and detox services. He would later go on to become a Special Projects Manager in a long-term adolescent program; it was during this time he became trained to be an intervening professional.

In 2015, Jeff Gould relocated to Dallas Texas where he became Chief Operations officer of a higher acuity men’s extended care program, while doing consultation for a number of other programs in the area. Jeff then started Labor of Love - an intensive intervention family-based model, with a sub-specialty of doing concierge coaching work with those who have suffered brain injuries. His strong ethics for research and combining the principles of integrative medicine have helped him find ways to utilize successful methodology with those he coaches. He lives with his wife Hilary in North Dallas and enjoys fishing and hockey.
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Rebecca Hogg

Director, Clinical Services

Inspired by growing up near the coast in both California and Florida, as well as traveling the globe, Rebecca developed a passion for taking photos of the natural beauty around her.    She challenges herself with adventurous and calculated risk activities such as skydiving and parasailing.  Initially drawn to law, Rebecca received her Bachelor of Science from the University of Central Florida and worked for dynamic legal teams before deciding to be involved in education and then counseling.  She continued her own education by earning a Master of Arts in Professional Counseling from Liberty University.  She is now a Registered Play Therapist and has extensive experience working with children who have had to overcome trauma, challenges, and social concerns.  She also takes initiative as demonstrated in the training video she co-created for other therapists about how to do EMDR via telehealth which has been recognized by EMDRIA.

Rebecca has always been drawn to things that inspire people, which shines through in her practice. In recent years, she has found her niche of working with families affected by addiction and has developed a passion for helping those who have spent so much time caring for others. Rebecca is a bright, shining light who oversees all clinical services provided by Labor of Love to the families we serve. In her spare time, Rebecca enjoys exploring old and new places as well as sharing laughs and games with family and friends.
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Brian Percox

Director, Family Services

Born and raised in Stockton, California, Brian was a promising and steadfast athlete in competitive gymnastics in his formidable years after his family relocated to Tucson, Arizona. After the loss of his brother to leukemia, Brian’s family began to bear the heavy loss in the way of acute markers of active alcoholism, something that both shaped and made him effective with the families he serves today.

Having spent some time incarcerated in his young adult years, Brian was able to convert that experience to good account upon his release and later was a volunteer in the Correctional system in the state of Maine, having been recognized by one of the worlds largest 501c3 service providers as having been both an innovator and pioneer into bringing faith-based programs into a lockdown setting in a meaningful and effective way.

After serving fifteen years in that system, Brian gave up a two-decade career in high performing sales and marketing to rise to CEO of one of the nation’s top Drug and Alcohol Treatment Centers, treating chronic relapsers. While there he developed a unique and engaging style to work with addicted patients and oversee the correlating family programs-becoming a trusting sounding board for families across the country in distress.

Brian then joined the Labor of Love as the Director of Family Services, bringing both a kind heart and an intuitive expertise to meeting the needs of the families we serve. Brian is a highly sought out International speaker on the topic of alcoholism who leads a quiet life fathering two children: Quincy and Max. He spends his free time in study and enjoying golf.
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Anna Gorges

Director, Health

Born in Chicago and the youngest of four siblings, Anna Gores grew up in Illinois with a strong passion for athletics and research. Anna's journey has brought her to Texas, where she now serves as Director of Health for Labor of Love LLC.

Anna Gorges is a Registered Dietitian specialized in functional medicine with over 15 years of experience. She has become an immense asset to our clinical focus in brain injuries, trauma, and cognitive health. She has profound knowledge of how nutrition and diet affect our body and health, and in our clinic, reduce neuro-inflammation and nerve damage, and enhance mood, memory, and cognition. Anna grasps the intricacies and connections of the body and develops personalized protocols with a whole-body approach.

While the research on the impact of nutrition and natural supplements in brain injuries are still growing, there are emerging natural therapies that show promising effects on reducing and offsetting some of the damage that occurs through trauma; this includes traumatic brain injury.

We are excited to have Anna Gorges share her evidence-based dietary approaches as a vital component of our comprehensive program. Anna has developed a specific brain health dietary plan that has a track record of improving the gut-brain connection, reducing pain & inflammation not solely in the brain but across the entire body and restoring cognitive function and balance. She employs cutting edge, integrative and natural therapies to promote brain balance and repair while easing dependence on medications. She has a solid grasp on methodologies that help heal the body and overcome health disparities. Other areas of expertise include ADD/ADHD/Autism, Leaky Gut, Genetics, and Endocrinology.